Introducing The Global Learning System
This site is for Experts - the person or group of people with expert knowledge.
This site is for Experts that want to use an online system to deliver their knowledge and expertise.
This site is for Experts that want to have a powerful mechanism to get paid for the delivery of their knowledge.
Imagine an Affordable Online Training System
The 3D’s of an effective information business model: Differentiate – Dominate – Deliver
Imagine having a system
to deliver your knowledge that will help you to teach directly to your target audience at their convenience. This will first differentiate you and your business in the marketplace and then help you to dominate in your target niche.
Do you often think about how to differentiate yourself in your market?
Do you ever think about how you can establish yourself as an expert?
Imagine offering online training as a way to achieve both important objectives.
When you offer online training it establishes you as an expert plus online training provides you with the means to deliver your knowledge and to get paid for it.
To offer your expertise with an online training system differentiates you in your target market.
Don't you often see people selling products and providing service with the same or less expertise than you? Don’t you feel like tearing your hair out when you see this?
Do you have the tools to demonstrate that you are an expert?
 Do you know that to niche-focus naturally helps you to present yourself as an expert?
Do you know that to differentiate yourself creates the ability to be seen as an expert?
Do you have a method to deliver your expertise 27/7/365 and to get paid for it?
Do you know the process that enables you to write like an expert?
We know that at times you must wonder in frustration why your key competitors appear to get more business and that it appears to come to them easier than it comes to your business.
However, take a moment to think about the business that you have now and think about why your clients like to work with you. Make a short list.
Do you have something that differentiates you? Do you feel comfortable with the strength of this differentiation?
Do they want to work with you because you offer the best price (perhaps the lowest price?)? If you sell on price rather than on value then the approach we are about to explain may not be for you.
If you want to learn how to increase value and convert your selling approach away from selling on price then this will be of interest to you.
We want to show you how to do the following:
First, how to niche-market focus.
Next, how to differentiate yourself in this niche market.
Then you will learn how to present yourself as an expert. The nice part about this section is that it is a natural progression of niche marketing.
Finally, you will learn how to distribute and deliver your knowledge.
If you know that your product or service is really good for your customer then feel confident that you can attract an interested prospect. However, you will need to differentiate yourself so that you get more of their attention and continue to get their attention. Why should they buy from you and not your competition?
Do not let your knowledge pass from you to a potential client without making a sale. When this happens you may have lost that sale forever!
Are you losing tons of potential business
because you don't niche focus
and because you don’t
add the value of an expert?
Think again about your present clients -- The ones that appreciate you the most.
We expect that they appreciate your knowledge and your expertise. They know that you are competent. We can tell you right now that if they thought that you were incompetent then you would not have them as a client.
The clients that appreciate your expertise are the best clients to have. They take your phone calls and schedule meetings with you. They listen to you and take your advice. They recognize and value your expertise. This has happened because you have given them part of your knowledge. You have given them some of your expertise.
This is the value of an expert. This is your value.
Why does niche-focusing help? It helps because you have to focus on a specific topic or subject in order to become an expert. Have you ever heard the expression?
“Jack of all trades and master of none.”
If you try to be an expert on too wide a topic then you defeat the purpose and defeat yourself in the process. Once you define the topic and demonstrate your expertise in that topic you are in a great position. You have something that can be sold. You have something that people in your niche target market value and are willing to purchase.
You have the knowledge and expertise of an Expert. But what do you do with it?
Your knowledge is valuable
and it does not run out.
An expert can provide knowledge and expertise to someone else and still have this knowledge and expertise. It is one of the great assets that you posses as an expert as you never run out of your expertise no matter how many times you give it to someone else. An asset that never runs out is certainly a very valuable asset.
This is an important aspect of your knowledge and your expertise. You can give it away and still have it.
If the asset of your knowledge and expertise is valued by others then the more times you can provide it to them the better off you will be.
If people are willing to pay you for your knowledge and expertise then the more people you provide it to the larger your revenue and profit will be.
The thought that your knowledge
and expertise never runs out may
be a big psychological
problem for you.
If you think that your knowledge and expertise never runs out. If you think that because it never runs out it is an asset without value then you may think that can give it away. If you give your knowledge away then you may make less income than if you could get someone to pay for this knowledge.
Giving some of your knowledge away may be appropriate. In fact it is almost necessary to give some away. However, there is a point when giving away too much is simply not good for business. I have a colleague that specializes in sales training and he calls this “spilling your candy in the lobby”.
If you spill or (perhaps more accurately) give your candy away then there is no need to buy it -- even if someone is ready, willing and able to buy it.
Too many people suffer in this way. They give their knowledge and expertise away and lose important business as a result. It gets even worse if the person receiving the gift of your free knowledge or expertise does not even appreciate it.
Imagine having the ability to establish better relationships, add more value and create more business for yourself by differentiating yourself from your competitors and by presenting yourself as an expert in your niche-focused market.
We want to introduce you to the concept of creating an online training system to differentiate in your niche, dominate in your niche, attract more clients and to sell more of your knowledge and expertise.
Creating your own online training system will allow you to present yourself as an expert. First off, why would a non-expert have an online training system? The answer is that of course a non-expert will not have an online training system.
The knowledge of a non-expert knowledge is not very valuable. Non-expert expertise cannot be sold. Non-expert expertise is even an oxymoron. Non-experts do not attract more clients -- non-experts sometimes don’t attract any clients.
Experts attract clients!
Experts get paid well for their knowledge.
An online training system enables you to set up your knowledge online. Offering your knowledge online provides you with a key differentiator in your niche market. You also can reach far more people with your knowledge than you could using the traditional approaches of book publishing, article writing or conducting seminars for example.
We do not want to discourage you from using the traditional approach as they still do work. However, we want you to think about how to leverage your knowledge and expertise to the fullest by using niche focused marketing and differentiating yourself in your target niche by offering online training.
The traditional approaches work but they are a bit limited in today online world.
Let's consider your situation. Today, perhaps you get paid for your knowledge in small doses. You have some clients that are willing to pay you and you get paid for your knowledge in small increments. You get paid for it a bit here or a bit more there. Your reach is minimal because you do not have no leveraging mechanism for getting paid for delivering your knowledge and expertise.
With online education, you can now control the delivery of your knowledge like never before.
You will be pleased at how easy and affordable your own personal online training system can be.
We recognize that when you see how quickly this can be set up for you then you may be shocked at how simple this is. Frustration may be what you will feel when you realize how much money you've left on the table or how much candy you have spilled in the lobby.
The best of all is that you can use online training to achieve a number of important objectives.
Differentiate you and your business
Better support and therefore dominate your niche market
Increase your reach geographically 24/7/365
Earn more money
You can promote your expertise by having an online education resource on your website, with your business cards, brochures, leaflets -- in your PowerPoint presentations and in your sales discussions. Raise yourself to the level of an expert and differentiate you and your business with your own online training and education system.
The Global Learning System is one heck of a power packed tool loaded with your knowledge that will enable you to create and close much bigger chunks of sales.
Don't be a fly on the window!
Have you ever seen a fly against the window? It doesn't lack persistence; in fact it's the most persistent thing you've ever seen. Also, it does not lack the expertise to fly. It is an expert at flying. All the time the window right next to it, is wide open and it never understands how to get beyond where it is. Persistence is not the answer and neither is expertise alone, in this case in flying, the answer.
The fly needs direction. It needs to see that there is an open window right next to the closed one. You need to have the ability and then the clarity of thought to develop a method to present yourself as an expert and deliver your knowledge and expertise so that people value it and are willing (even happy and appreciative) to pay for it.
Here is the opportunity for you to become recognized as an expert and to get paid for it.
Consider a historical approach that experts have often used. They have hunkered down and wrote a book. This is a good way to transfer knowledge. It has been used for centuries. After the printing press this became the primary way for people to present themselves as experts and to get paid for it.
This method is time consuming and expensive and limiting in the world of today. The world of today prides itself on information and the delivery of information. We even refer to it as the information economy. How will the modern Expert deliver their expertise?
Here is a very special offer.
Move forward with your very own
Global Learning System.
This offer is going to be worth every penny that you are going to spend on it. This year, you've got to give yourself the option to go forward like never before. But most importantly, you need to establish yourself as an expert in the age of the Internet.
You now can establish your knowledge and expertise online. You can reach the entire world and you do not have to publish a traditional book and hope that the publishing company and the major book retailers market it strongly. This would be the path of the experts of the past.
All of us are busy. We need to have access to information when it suits our schedule. We sometimes may want to read and sometimes may want to watch a presentation. We may want to watch the presentation multiple times.
|
"Online training is an essential part of the modern expert’s toolbox. I am happy at how simple it is to set up the GLS and to develop content for the GLS online training system. My customers love the access to the information that they now have.”
Mike Roberts
Owner of Business Network International
New Hampshire, Maine, Orlando and Jacksonville, FL
Uses the GLS for Networking Training and Development
www.BNINH.com |
Why you should immediately act on this offer? Keep reading!
We will give you not one, but six reasons.
Reason 1) Experts make more money than non-experts.
You will be projecting yourself as an expert. This will be a key factor to help your make more money. Non-experts have nothing to teach and therefore have no need for a personal online training approach.
You'll see for yourself how you can add this new aspect of your business to your brochures, websites, and virtually all your advertising. Let people realize your knowledge is valuable. Elevate yourself to the level of an expert and watch your business grow.
For this reason and this reason alone, you should do it. Do it for yourself and your business.
Reason 2) The timing is perfect.
If you are an expert then the timing is perfect. People need new information and are seeking it out. What worked in the past is not working so well now and expert advice from coaches, consultants and expert teachers.
Some may go back to school but far more will look for specific information and turn to the Internet to find it. The economic downturn, the access to information the Internet affords and your own personal GLS make the timing perfect.
Reason 3) You have to differentiate.
With your own online training system you can differentiate yourself from your competition. Don't let the competition out-maneuver you and offer their clients more just when people are looking for expert knowledge and a convenient way to access the knowledge.
You always need to be able to let people know why you are different and your own GLS will help you to do this.
Here are some differentiators that people often use and they are so worn out that they do nothing to demonstrate differentiation. In fact they do the opposite. They are clichés not differentiators!
How many times have you heard?
“Customers are our greatest asset”.
“We are a full service _________________.” (You fill in the blank)
“We are different because we provide excellent customer service.”
These are so over-worn that they are certainly clichés and there are may others.
If you are using a cliché in your sales and marketing materials then you cannot be differentiating.
Reason 4) Expertise and Niche-Focused Marketing go hand-in-hand.
To present yourself as an expert you should (you must!) niche focus.
Let’s assume for a moment that you are an expert in presentation creation.
You decide you will write an article demonstrating your expertise. Here are some topics you could select to write about.
How to Create Powerful Presentations
This would capture the attention of some but it is a bit difficult to write about as an expert as it is certainly very broad. We also think that this material has been covered before. Therefore, this topic makes it too difficult to present yourself as an expert and also makes it impossible for you to differentiate yourself.
Let’s try again. How about:
Powerful PowerPoint Presentations
This narrows it down a bit but not much. PowerPoint again has been well developed and there are many “experts” out there in the world. When we put this phrase into Google we get 1.3 million references from Google. Your work to differentiate yourself will be difficult.
Perhaps we could become more specific. Let's try again.
PowerPoint Presentation Essentials for Woman Business Owners
(561,000 Google References)
Or PowerPoint Presentation Essentials for Woman
(105,000 Google References)
Or PowerPoint Presentation Essentials for Woman Managers
(52,900 Google References)
This comes very close to the mark because it is more niche focused it is easier to write about. It also is easier for you to differentiate yourself as you place yourself in a smaller (but still quite large) target market.
More importantly, it is also much easier to be at the top in Google if you are in a nice niche.
Also, you will attract this specific audience much more significantly as you will be able to make a title that is niche-focused, your language will be niche-focused and your appeal will be specific and directed only to women managers (and there are more and more of them every day!).
Niche focused marketing is vital to attracting more and better customers. A niche focus is central to writing and presenting yourself as an expert.
Here's what niche marketing expert Dennis Masella has to say about this.
|
"If you're wondering why your benefit-driven marketing isn't hitting the mark, then you need to think about niche-focused marketing. Moreover, online training can be a key differentiator in your target niche and can help to present your expertise and by association how you are an expert. You can be a lot richer, and your customers will be a lot happier!." |
Reason 5) The GLS is Affordable.
The value added and the investment cost make this an extremely powerful niche-domination tool. Your investment is only $4,995 and the hosting fees are similar to website hosting.
Try to publish a book and make money at this investment level.
This is less than what you might invest in a nice website.
The value is great if your are an expert.
Reason 6) Special Bonus
As a way to demonstrate the ability of the GLS to help you provide your knowledge and expertise and as a way to also offer you some support in the marketing of your business we offer you some special education. This course is designed for the Expert with knowledge and expertise to sell.
The course is called:
The
Marketing Amateur to Marketing Genius Online Training Course
By taking this course you will be able to see for yourself how to teach online. This course is designed specifically for the Expert, Expert Business Consultant or Expert Coach.
The GLS provides you with a delivery method for the transfer of your knowledge. You could write a book but this is expensive and you may have to give away much of the profit. If the publisher does not promote your book it may not go very far. Of course if you publish a book you are more of an expert than if you had not published so by all means publish but also consider publishing your materials online in your very own Global Learning System.
Take our course which is designed to educate the expert on how to market his or her information or consultation services and see the GLS first hand. You are killing two birds with one stone.
Can you recover the amount of the investment in your online training system?
Can you not make 5, 10 or 100 times the amount you are going to invest? Investment is what makes people wealthier. Invest in yourself and the knowledge and expertise that you have acquired. Leverage your expertise by duplicating yourself over and over online in your own Global Learning System.
These are six great reasons to invest in your very own GLS. Take the course as our gift to you for reading about our Global Learning System. There is no obligation to beyond providing us with your name and e-mail so that we can provide you with your user name and password.
Have fun with the course and think about how you could also use a GLS in your business.
|
